Concert Promotions

Concert-Promotions.com

PollStar.com

CelebrityAccess.com

pollstarpro.com

Billboard.biz

Rentapromoter.com

 

OFFICIAL SITE FOR THE ORIGINAL CONCERT PROMOTIONS BOOK

& CONCERT AND FESTIVAL PROMOTIONS MANUAL

 

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HOW TO PROMOTE CONCERTS SIMPLIFIED

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HOW NOT TO PROMOTE CONCERTS & MUSIC FESTIVALS

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CONCERT PROMOTIONS PROPOSALS PLANS & CONTRACTS

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The Original, fully updated 374 page HOW NOT TO PROMOTE CONCERTS AND MUSIC FESTIVALS MANUAL, is the most comprehensive book available detailing step-by-step instructions on promoting concerts and music festivals. These are the only complete books on the business of concert and music festivals written by an active concert and festival promoter. Find more in this one book than in all other books and courses combined! Used by Concert and Music Festival Promoters all over the world, it’s regarded as the Bible of Concert and Music Festival planning, promotions and production and is the best seller in the concert and festival industry since 2000. Since then, additions and updates are made annually.

Gain a tactical advantage over other promoters by working from a manual based on almost 4 decades of direct, battle hardened experience by a legendary promoter, Hal Davidson who started promoting concerts at age 20 and promoted one of America’s biggest music festivals at 21! He’s still promoting and consulting on concerts and music festivals today, upgrading the books annually to reflect the ever-changing concert business and music festival business. These books are the world’s best guides!


This huge book is divided into 2 sections, concerts and music festivals, each alone worth the one discounted price. The 23 forms CD are the promoter’s most important word and excel documents ready to use, also provided in print!

Emphasizing marketing, event production, ticketing, planning and business set-up, these books also teach you the numbers of the business and include easy-to-understand, actual cost and revenue sheets from real events. Every cost center is explained in detail. This information in total is not available anywhere else, giving you the best chance at succeeding in the difficult concert and festival business, an industry filled with pitfalls you need to be aware of and act on. Learn what to do and what not to do. Other cheap books provide just enough information to mislead you.

Whether promoting a concert, music festival, fair, benefit, non-profit or profit event, these books are must-have references for your promoting toolbox. Thousands of satisfied Promoters around the world have told us how instrumental these books were in helping them make their events successful. Read their grateful testimonials.

"SPECIAL PRICE ENDS
Wed. Dec. 31, 2014 , HURRY!
ISBN  978-0-615-38033-9

HOW NOT TO PROMOTE CONCERTS
& MUSIC FESTIVALS

374 pages full MANUAL
Including 23 Forms CD
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HOW TO PROMOTE CONCERTS Simplified 160 pgs.
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CONCERT & MUSIC FESTIVAL PROPOSALS & PLANS
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INCREASE YOUR SITE’S HITS
17 pages of vital basic info. used by corporate online marketers to maximize your website’s exposure.

Winning Methods The Pros
Use to Promote Websites
17 pages $23.50 incl. S&H

 

 

 

 

 

23 FORMS CD ONLY
Contracts, Forms, Excel & Word docs
ONLY $23.50 incl. S&H
Important Concert and Festival Forms, Contracts, Open Cost Sheets, Contracts in Word and Excel docs ready to use.

 

 

 

ORIGINAL HOW NOT TO
PROMOTE BOOK W/ CD
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CONCERT STATS LINKS


Overall Concert Stats


Search Concert Tours

Ticket Sales Stats

Top Grossing Concerts

BEWARE OF IMPOSTORS


No other book anywhere contains the
amount of detail and facts based on
real promoter experience. Other
“Promoting Books” make false claims,
promises of instant riches and factual
misinformation by faux-promoters.
The reality is that the concert/ festival
promotions business is a very detailed,
demanding endeavor requiring careful
study before embarking upon.

MORE CONCERT & FESTIVAL PROMOTING SITES


www.concert-promotions.net

www.rentapromoter.com

www.haldavidson.com

www.concertpromotions.info 

www.concertpromotions.org

MORE CONCERT RESOURCES


Stage barricades
Crowd fencing
mojobarriers.com

Fencing, stancions
signaturefencing.com

Artificial turf, Staging
custom logo rugs
portable flooring
americanturfandcarpet.com

Recommended
TALENT BUYER
David Drobena
407-341-1319 ET
pgajones@aol.com

 

ALL NEW EDITION     374 PAGES OF CONCERT & FESTIVAL PROMOTIONS!
HOW NOT TO PROMOTE CONCERT & MUSIC FESTIVALS w/ FORMS CD
By Promoter & Consultant Hal Davidson

38 years promoting experience compiled into one book!
The most comprehensive concert and music festival business manual of its kind.

This huge step-by-step manual explains the complete process of planning, promoting and producing both concerts and music festivals, applicable to any kind of festival. This amazing guide is full of insider advice, promoter tips, instructions, procedures, proven methods, industry standards, best practices, forms, lists, web links, contacts, phone numbers, concert and music festival business plans, executive summaries, one sheet overviews, investor proposals, vendor packets, sponsor letters and proposals, contracts, scripts, press releases, diagrams, itemized cost sheets, industry facts and much more . . .
How to plan media schedules and advertising budgets, how to negotiate, buy and produce radio and TV spots, newspaper and magazines ads, billboards, public relations, promotions and web marketing techniques integrating email blasts, e-releases, social networks, mobile and viral marketing. Learn how to communicate professionally!

How to negotiate talent buys, contract indoor venues and outdoor sites, site production details, stage, sound and lights production, plan and budget security, ticketing options, box office operations and concert & festival operations. You'll reference a complete concert vocabulary... and read about promoter’s inside advice steering you away from the typical mistakes and misjudgments made by promoters.

IT’S ALL HERE     HUNDREDS OF CONCERT & FESTIVAL INDUSTRY EXPLANATIONS

ALL NEW Simpler CONCERTS ONLY Version EDITION

HOW TO PROMOTE CONCERTS Simplified IN 160 PAGES! This is an ALL NEW Simpler CONCERTS ONLY Version EDITION. From clubs to stadiums, this professional instructional manual contains everything you need to know to promote concerts. (Detailed festival promotion information found in the bigger book is not included. You only need the bigger book if you want even more detailed information for events bigger than 1 night concerts.)

Easy-to-follow, step by step format. Streamlined instructions based on industry standards complimented with smart advice on promoting and promoting concerts learned over many years.

This concise fact-filled manual is hard to put down as one page after another leads you to a fast education on how to cover your bases and protect yourself. included, you read proposals, plans, media and personnel forms, rider contract, explanation of the sponsor process, sponsor proposal, operations timeline, talent offer sheet, performance contract, ticketing forms, press release format  and how to send them, online and conventional marketing plans, how to figure your breakeven point, potential gross and net profit.You’ll use itemized cost and budget sheets, cost analysis, promoter's vocabulary, online and conventional marketing plans and methods. Hundreds of industry explanations and contacts!

This one book concentrates on concert promotions including: itemized budget sheets and revenue sheets, cost analysis, promoter’s vocabulary, hundreds of industry explanations and contacts. Learn how to buy media, talent, sound, stage and lights, security, venue, insurance, what type of ticketing to use and how the ticketing system works with plenty of ticket agencies suggested. You are shown the right sequence of events and what each staff member should be tasked. This manual enables you to promote a complete concert from start to finish…. with confidence.

I just finished your book, How To Promote Concerts, Simplified. I must say,
a provider of information to others as well, I am impressed by what you
have put together. Very thorough, well written and easy to follow.

Dave, Promoter in NJ 

 

 

CONCERT & MUSIC FESTIVAL PROPOSALS PLANS CONTRACTS
 
Only available here, this full size format, 150 page book is all new for 2013. An incredible and hard-to-find compilation of concert and festival plans, proposals and contracts. This information is offered alone, and is not accompanied by any of the author’s notes or opinions about the information. You’ll have access to actual concert and music festival one sheet overviews, executive summaries, investor and venue contracts, vendor packets, sponsor proposal letters, investor proposals and more. This book is full of important documents every promoter wished they had in their reference library.

WINNING METHODS THE PROS USE TO PROMOTE WEBSITES

17 pages of vital basic info. used by corporate online marketers to maximize your website’s exposure.

Search Engine Optimization tips, domain selection and keyword density advice, the importance of META tags and more.  Guaranteed to make your site rank higher.

Be a Promoter

An entrepreneur who can operate professionally and honestly, in a high risk, high intensity, sometimes unfriendly environment. Someone capable of researching, planning and implementing not only quality marketing plans, but can simultaneously research, negotiate and execute all other event promotion and production components in order to earn a profit presenting live talent.Someone who wants to earn high income from hard work, solving problems daily.

A Promoter must have a burning desire to plan and execute events where the numbers, timing, venue and concept make sense. The entrepreneurial Promoter figures this plan out in advance. The Promoter's survival and success, is determined by the number of tickets sold. That success is ultimately selling out an event with no injuries, bad will or lawsuits. The Promoter is someone who is naturally drawn to bringing people together.

How To Promote Concerts - Abbreviated Order of Action

  1. Conceptualize your concert/ festival to suit a market based on thorough due diligence.
  2. The venue (building or location) determines most of the costs, research your venue options and know the costs involved with using that venue.
  3. After touring venue, reviewing cost with GM ask for the rental contract.
  4. Make a One Sheet (see book), describe the what, where, when of your event.
  5. Fully research (due diligence) market conditions, competition, venue options and artist’s history for the right winning formula. (PollstartPro artist research to know history of ticket sales, ticket prices, ticket gross).
  6. Write a marketing/ business plan making adjustments until marketing launch.
  7. For a festival, start on a 5-18 pg. festival plan changed as your intel changes.
  8. Figure your budget completing the 40+ concert costs/ 70+ festival costs Establish ticket prices based on other events and artist history.
  9. Based on the total of your budget, number and type of tickets and other revenue streams, figure the event breakeven point, ‘PG’ Potential Gross and profit potential. Make sure every cost is included (see book).
  10. Once the venue “avails” available dates are known and your budget says yes, contact agency or talent buyer and provide “Offer Form”.
  11. Put hold on dates at venue.
  12. Once Offer is accepted, contract venue and tender deposit.
  13. Previously, you would have researched ticketing options and costs. Contract ticketing company.
  14. Launch website and start social networks based on your marketing schedule.

    See more detailed Order of Action


  15. OTHER TASKS INCORPORATED IN THE ORDER OF ACTION

  16. For fests buy souvenirs, designs tee shirts, then sells merchandise at event.
  17. Contract food & beverage and arts & crafts vendors.
  18. Negotiate with and instruct contractors signing contracts (see book).
  19. Buy Insurance coverage, secures permit.
  20. Compile all sponsor assets or inventory, then only once artists are booked and website or social networks detail event and artists, solicit sponsors with sponsor Intro letter and then sponsor deck.
  21. Promote the event, Marketing Plan incl. ad buys (conventional and online), arranging promotions, street teams, conducting Public Relations and social network campaign. Only using an ad agency if events size warrants it.
  22. Supervise load-in and instruct security.
  23. Produce the show, hiring a stage manager and production contractors who "advance" and produce the show (ie. stage, sound, lights, stagehands, dressing room, hospitality, riders, ransportation, hotel, etc.).
  24. Ensure the rider contracts are complied with by the Production team.
  25. Monitor event checking security and audience.
  26. Count and account for all tickets and monies in box office.
  27. Complete Box Office settlement with ticketing company and/ or venue.
  28. Be present during load-out, ensuring non-ID people do not have access.
  29. Make sure everyone and all contractors are paid.
  30. Write a One Sheet review of financial and areas of improvement.

We thank the thousands of new and established promoters who have endorsed the book as the best source for planning and presenting live, staged entertainment for the performing arts. This one manual has saved countless people enormous amounts of aggravation and/ or financial loss. New promoters need the best, most informative view on promoting and producing concerts and music festivals, not an abbreviation or bits and pieces as other books offer. There are many cruel and ruthless tacticians in this business. You better know what to do, in advance, know how to spot their behavior.

"I purchased your book, just wanted to let you know that yours was by far the best, and covered way more than the others." -Florida Promoter

In the many years of expanding and improving this book and adding the CD, we have not had one request for a refund in almost 5,000 book sales. We never share email addresses or sell, broker or trade your information either. We do not have access to your credit card information, that is all encrypted through paypal.

This book is 100% Guaranteed as the best concert promotions manual available! Much of this information just can't be found anywhere else and it is explained so anyone can understand what is involved to promote. The market value of this industry specialty book is over $300. Yet it is priced to get it in the hands of many in need.

Hal Davidson has promoted loads of indoor and outdoor events, small and huge, and has served as a top marketing executive in many corporate marketing departments. Promoter of the largest bluegrass music festival in history, many rock concerts and music festivals, former Regional Marketing Director for Ringling Bros. & Barnum and Bailey Circus and Ice Follies and Holiday On Ice Combined Shows, Las Vegas Casino Promotions Director and scoring big success' in travel and Internet businesses. Hal consults concert and festival promoters daily worldwide who need direction and advice. In 2013, Hal is an active concert and festival producer and works in the business daily.

Important paperwork; lists, memos, plans, contracts, notes, files, forms and other collected valuable information and experience are now, all compiled into one concise instructional manual to help you understand how to promote like a professional. With your notes, this manual becomes your Promotions - Operations - Administration Workbook - your guide to professional implementation.

Any of these books will benefit YOU from intense and diversified experience from a real concert and festival promoter. He has won and lost big and is one of the only promoters you will find, willing to divulge the real and learned details of the business. Be prepared, read, learn and prosper!

SPECIAL PRICE ENDS Wed. Dec. 31, 2014.
Not available in bookstores!

 

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BOOK FORMAT
Manuals are printed on 8 1/2" x 11" doubled sided pgs. The larger manual is comb bound (similar to spiral), to open flat as a work book. The Simplified manual is thermal tape bound. You may copy particular pages for your use or for your group, but resale or publishing any material in these manuals is stricly prohibited. The larger manual additionally contains contracts and proposals pertaining to festivals. The Forms CD is the same for both books. The legal agreements and proposals are not on CD because they cannot be templated, they are shown in print only as a guide.




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CONCERT BUSINESS LINKS

Promoter's Resources

pollstarpro.com

celebrityaccess.com

 

Various Tours and Events

pollstar.com

livenation.com

tickets.com

 

Concert lists for 15 major markets

concertfinders.com

 

Jamband Genre

jambands.com

JamBase

Relix.com

 

Special Events

SXSW.com

insomniac.com

 

Christian Concerts

ccauthority.com

itickets.com

christianconcertalerts.com

 

Search Any Festival Event

Festival Network Online

Festivals.com

Yahoo Entertainment

 

Irish Music Festivals in the World

Irish Music Festivals

 

Jazz Festivals

Jazz Search

 

Reggae Festivals

Reggae Fest Listing

Reggae Festival Guide

 

Bluegrass Festivals

Bluegrass Festivals!

 

Sponsorship Sourcebook

www.sponsorship.com

 

Music Reference Site

www.mrpophistory.com

www.musiciansource.net

www.showare.com

 

Music Industry Advice

Concert/ Festival Consultant

Music Festival Producer for Rent

www.musicbizadvice.com

 

Concert Weather Insurance

www.GlobalWeatherInsurance.com

TESTIMONIALS

The (concert-promotions) book has enlightened my eyes on the importance of putting together good budget projections. Also, how to map out.

Bill , Canadian Promoter

The book is a jewel, priceless, I never leave home without it, right now it is my crutch. I can't say thank you enough.

Darlene LaVonne Washington-Hunt
California Promoter

"I purchased your book, just wanted to let you know that yours was by far the best, and covered way more than the other two."

Florida Promoter

‘I just wanted to tell you that your book is absolutely wonderful the information provided is so relevant and important.’

Bev Pryde WO! Communications & Events

 

LEARN MORE...

RECOMMENDED
CONCERT/ FEST SERVICES

 

Search Online Publicity

sbwire.com

prwire.com

prlog.org FREE

 

Venue Signage

www.bigsigns.com

 

Color Flyers, Fast & Cheap

rushflyers.com

 

Poster Design

www.livemusicart.com

 

Interactive 3D Video Production

www.seedvision.net

 

Recycling Service

www.spitfireagency.com

 

Weather Insurance

www.USWeatherInsurance.com

 

Radio Rental Vision Communications

www.2viscom.com

 

CONCERT/ FESTIVAL
PROMOTIONS
NEWS RELEASES

 

Collapsing Stages

Concert Ticketing

Motivate Ticket Buyers

Promoting Structure & Reality

Core Promoting Elements

Promoter’s VIP Packages

Sillerman’ in NY investing in EDM concerts globally

New & Old School Promoting Tips

Wisdom Helps Promoters

Promoters Talk About His Books

Flanking Big Promoters

Tickets & The Order of Action

Man Sues for Exorbitant Ticket Fees

How To Ruin a Music Festival

 

 

 

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Customer Service: hal@rentapromoter.com  
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Music Festivals and Sponsorship
International Festivals & Events Association
Festivals
Official Music Festivals Group
concert promoters & booking agents
Music & Marketing
World Festival Network
Music Industry Network
International Music Festival Exchange

 

SOLD TO PROMOTERS
IN THESE COUNTRIES

 

All 50 U.S. states

U.S. Armed Forces

Australia

Canada

England
Ireland
Netherlands

Puerto Rico

France

Germany
Spain
Mexico
Belize
New Zealand

Indonesia

South Africa

Kenya
Zaire
Israel
Brazil
Japan

Italy

Qatar

Greece

United Arab Emirates
Trinidad
Jamaica
Costa Rica
Afghanistan
Sierra Leone
Iraq
Netherlands Antilles

MORE CONCERT RESOURCES


Custom printed
event tape
 firstflash.com

Biodegradable
Litter free wristband
medtechgroup.com

Hard tickets
quicktick.com

Tent flooring, access mats
portable roadways
tentflooring.com

Recipient of the SBCA 2009, 2014 Best of Business Award. A program recognizing the best of small businesses throughout the country. Using federal, state, city & county government data and other research, the SBCA selection committee chooses the award winners that are believed to have demonstrated what makes small businesses a vital part of the American economy.
Disclaimer:  HOW NOT TO PROMOTE CONCERTS AND MUSIC FESTIVALS©, HOW TO PROMOTE CONCERT SIMPLIFIED©, WINNING METHODS THE PROS USE TO PROMOTE WEB SITES© and CONCERT PROMOTIONS PROPOSAL PLANS & CONTRACTS© by Hal Davidson, 2014 all rights reserved. Published by Concert Promotions Publishing Co., Rockville, MD, USA 20855. stompin76™ 1976-2014, concert-promotions.com and concert-promotions.net is the property of Hal Davidson, 2014 all rights reserved. The content and layout of this web site is the property of Hal Davidson, 1999-2014, except material contributed by third parties. Commercial use is strictly prohibited. Written permission is required for use to sell or promote other promotional materials.

Hal Davidson
18127 Bowie Mill Road
Rockville, MD 20855

 

Customer Service:
hal@rentapromoter.com 
(731) 438-1597 EST U.S.A.

WINNER OF POPULAR WEBSITE AWARD

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