Promoter's Resources
pollstarpro.com
celebrityaccess.com

Various Tours and Events
pollstar.com
livenation.com
tickets.com
dirtylinen.com

Concert lists for 15 major markets concertfinders.com

Alternative/ Progressive
No Depression
About Alt Music
coolmusicstuff.com

Jamband Genre
jambands.com
JamBase
Relix.com

Special Events
SXSW.com
SavannahMusicFestival.org
NewportMusic.org

Christian Concerts
ccauthority.com
itickets.com

Search Online Publicity
sbwire.com

Color Flyers, Fast & Cheap
rushflyers.com

"SPECIAL PRICE ENDS
July 31th, HURRY!
BUY NOW

BOTH BOOKS AND CD ARE CURRENTLY IN STOCK

Search Any Festival Event
Festival Network Online
Festivals.com
Yahoo Entertainment

Irish Music Festivals in the World
Irish Music Festivals

Bluegrass Festivals

AOL Anywhere
Bluegrass Festivals!

Jazz Festivals
Jazz Search

Reggae Festivals
Reggae Fest Listing
Reggae Festival Guide

Sponsorship Sourcebook
www.sponsorship.com

Music Reference Site
www.mrpophistory.com
www.musiciansource.net
www.showare.com

Entertainment Gossip
www.thedailygoss.com

Music Industry Advice
www.musicbizadvice.com
www.axisofjustice.org

Concert Weather Insurance
www.GlobalWeatherInsurance.com

TEACHERS/ COLLEGES
David Herrera, Concert- Promotion Instructor at Belmont University, Nashville uses this manual as the course study reference.

A professional promoter releases a concise advice and operations HOW TO manual full of Step-By-Step instructions, procedures, inside tips, advice, forms, lists, web links, phone numbers, concert and music festival business plans, executive summaries, investor proposals, contracts, scripts, press releases, diagrams, itemized cost sheets, industry facts. . .
How to plan media schedules and advertising budgets. How to negotiate, buy and contract talent, radio, TV, newspapers, magazines, billboards, and web marketing techniques to max out your concert or music festival marketing campaign. See Concert and Festival Marketing plans with revenue projections! Inside advice
steering you away from the typical mistakes and misjudgments made by new promoters.

IT'S ALL HERE

Sold to promoters all over the world!
Global agent listings included.

"I read the whole thing and found it absolutely amazing! A very detailed book with a ton of pertinent information for anyone that wants to promote for themselves or other bands - Great and honest, it wasn't just about the fun part and the payoff ...it explained all the down and dirty that goes into it!"
Jeff Carter, Who's Ya Daddy Productions

"I must say that it provides a wealth of information, more so than a formal education can offer in my opinion. It was to-the-point, coming from a professional in the music industry and now it's become my bible for promoting future events. Thank you so much for your time and putting out a great reference tool."
Bob DeSena, BYD Entertainment, LLC

Patrick Slusher, a promoter in Washington, writes about the Concert & Festival Promotions Manual:
"The concert book is the only one of its kind I've ever seen. It's definitely worth a heck of a lot more than what you charge for it. I was in the concert biz for 17 years and I wish I had your book when I started. Sure would have been a lot easier and more profitable."

"Your book is the best resource in concert promotions I have ever read. Very informative, direct and gives the reader exactly what they need to know. I am getting into the club show business far wiser. I was amazed you were so available on the phone too, thanks for the help Hal."
Kevin Hunt, Ablaze Entertainment
What Others Say...

Hal Abramson promoted his first concert: Nils Lofgren, the original Spirit, Buzzy Linhart and David Blue, Sat. Night, Nov. 1, 1975 at the Univ. of Maryland. Tickets were $6.00 and SOLDOUT 4,200 seats. After promoting 4 more concerts over the following 3 months, by Feb. 1976, he had started on what would become one of the most legendary music festivals in Americana history, Stompin 76. He was 21.Over 100,000 attended, and he’s still producing music festivals today with a wealth of knowledge. You can promote at any age by using one of his manuals! Order now and you can have the book in 2 or 3 days.

Understand the game first and then feel the marketplace. There are enough territories and niches to go around. Be stealthy until you start to advertise, then others will know everything you intend to do in one ad or web site. The best things you can do with the big promoter is observe their marketing and go to their concerts to see how they do it. Observe their ways, learn from them and enjoy the show.

Whatever you do, whatever you think, it is far wiser to start small. Learn along the way.

The best way to enter into a market and stay there, is to flank others, where they are not. Promote your show on nights far away from their nights, unless it's an event that is a different musical format; the big promoter is putting on a rock event and you are promoting country. Always try for a Friday or Saturday night show, it’s date night and pay day.

Is there a niche concert market being ignored in your area?
Learn to promote around Live Nation and AEG.

“Early to bed, early to rise, promote like hell and advertise” . . . Ted Turner

What is a Promoter?

An entrepreneur who can operate professionally and honestly in a high risk, high intensity, sometimes unfriendly environment. Someone capable of researching, planning and implementing not only quality marketing plans, but can simultaneously research, negotiate and execute all other event promotion and production components in order to earn a profit presenting live talent.

A Promoter must have a burning desire to plan and execute events where the numbers, timing, venue and concept make sense. The entrepreneurial Promoter figures this out in advance. The Promoter's survival and success, is determined by the number of tickets sold. That success is ultimately selling out an event with no injuries or lawsuits. The Promoter is someone who is drawn to bringing people together.The Concert Promoter:

1. Conceptualizes winning concert events for a particular market
2. Researches market conditions, competition, venue options and artists for the right combination
3. Writes the marketing/ business plan
4. Budgets the event accurately in advance to ensure a reasonable breakeven point
5. Contracts and buys artists
6. Rents venues (event location)
7. Buys, contracts then Sells tickets
8. Buys souvenirs, Tees made then sold at the event
9. Negotiates with and clearly instructs contractors
10. Buys Insurance Coverage, secures permit
11. Promotes the event, incl. management of PR and communications
12. Produces the show by hiring a stage manager and production contractors who "advance" and produce the show. (ie. Stage, sound, lights, stagehands, dressing room, rider, transp, hotel, etc.)
13. Ensures the rider contracts are complied with by the Production people
14. Counts and accounts for all tickets and monies
15. Completes the settlement with all parties and monitors load-out

Originally written in 1999 as a 160 page guide,
the first edition was mostly a compilation of many years of promoter’s notes with a few forms.
Now at 352 pages w/ forms CD, the book is in it’s 11th Edition.

We thank the thousands of new and established promoters who have endorsed the book as the best source for planning and presenting live entertainment. This one manual has saved countless people a lot of aggravation and/ or financial loss. You need the best, most informative view on promoting and producing live events, not an abbreviation. There are many cruel tacticians in this business. You better know what to do, in advance.

DON’T MISTAKE OTHER knock-off sites with similar URLS for this book! Copycats are out there trying to sell weak facsimiles of this very book. We have heard buyers battle to get refunds.

"I purchased your book, just wanted to let you know that yours was by far the best, and covered way more than the other two." -Florida Promoter

In the last 9 years of expanding and improving this book and adding the CD, we have not had one request for a refund in over 3,000 book sales. We never share email addresses either.

This book is 100% Guaranteed as the best concert promotions manual available! Much of this information just can’t be found anywhere else. The market value of this industry specialty book is over $300. This book is priced to get it in the hands of many in need.

Hal R. Abramson has promoted loads of indoor and outdoor events, small and huge, and has served as a top marketing executive in many corporate marketing departments. Promoter of the largest bluegrass music festival in history, many rock concerts and music festivals, former Regional Marketing Director for Ringling Bros. & Barnum and Bailey Circus and Ice Follies and Holiday On Ice Combined Shows, Las Vegas Casino Promotions Director and scoring big success' in travel and Internet businesses. Hal consults concert and festival promoters daily needing direction and advice. In 2010, Hal is an active promoter and works in the business daily.

Important paperwork, lists, notes, files, forms, valuable information and experience are now, all compiled into one concise instructional manual to help you understand how to promote like a professional. With your notes, this manual becomes your Promotions - Operations - Administration Workbook - your guide to professional implementation.

HOW NOT TO PROMOTE will benefit YOU from intense and diversified experience from a real concert and festival promoter. He has won and lost big and is one of the only promoters you will find, willing to divulge the messy details of the business. Be prepared and prosper!

"Winning Methods The Pros Use to Promote Web Sites"

(Just $23.50 incl. S&H)

The simplified secrets corporate marketers are using to get expensive sites seen and ranking higher. Most WEB authors don’t even know this information. Using just a few of these techniques will drastically improve your site’s search engine ranking and make your site a hit magnet. Though brief, this web promotion information is all you need to know to get results. Manual is 16 pages.

BOOK FORMAT
Manuals are printed on 8 1/2" x 11" doubled sided pgs. The larger manual is comb bound (similar to spiral), to open flat as a work book. The Simplified manual is thermal tape bound. You may copy particular pages for your use or for your group, but resale or publishing any material in these manuals is stricly prohibited. The larger manual additionally contains contracts and proposals pertaining to festivals. The Forms CD is the same for both books. The legal agreements and proposals are not on CD because they cannot be templated, they are shown in print only as a guide.