www.Concert-Promotions.com www.PollStar.com www.CelebrityAccess.com www.pollstarpro.com
PLEASE GIVE TO THE RED CROSS


OFFICIAL SITE FOR THE ORIGINAL CONCERT PROMOTIONS BOOK
& CONCERT AND FESTIVAL PROMOTIONS MANUAL

New for 2012!
HOW TO PROMOTE CONCERTS ONLY
Simplified 160 pages!


NOW DOWNLOADABLE VERSION ALSO AVAILABLE

HOW NOT   TO  PROMOTE

CONCERTS & MUSIC FESTIVALS

ALL NEW EDITION
HOW NOT TO PROMOTE
CONCERTS & MUSIC FESTIVALS

Now 362 pages!


Promoting Tips | Testimonials | Concert / Festival Proposals  | Music Festival HistoryConsulting  |  Festival Promotions  | Press Releases  | Order | Email

The Original 362 page HOW NOT TO PROMOTE CONCERTS AND MUSIC FESTIVALS MANUAL, brings you more on the concert and music festival business, than in all other books and courses combined! Referred to by Concert and Music Festival Promoters all over the world, as the Bible of Concert Promotions and Music Festival Promotions, this comprehensive book is a complete step-by-step instructions manual written by a major veteran Promoter.
 
Gain a tactical advantage over every other promoter in your market by working from the most complete promoting manual on planning, organizing, promoting and producing concerts and music festivals. Based on over 3 decades of direct, battle hardened experience by a legendary promoter, Hal Abramson who started promoting concerts at age 20.
 
This incredible manual is updated annually to reflect the changing industry. Both on CD and in print, use hard-to- find detailed concert cost/ budget sheets, contracts, talent and media forms, sponsor proposals and marketing plans. Read inside information on how to negotiate talent buys, media buys, contracting production, security, concert operations and important industry contact information. You'll reference concert and music festival business plans, sponsor letters, a complete concert promotion and production vocabulary, how to deal with venues and far more.
 
Others provide just enough information to mislead you. This information in total is not available anywhere else, giving you the best chance at succeeding in the difficult concert and festival business, an industry filled with pitfalls you need to be aware of and act on. This complete one-of-kind book was the first fully instructive, and is the best selling concert promotions/ music festival promotions book since 2000, now in its 10th edition.
 
Check out the New 160 page HOW TO PROMOTE CONCERTS Simplified Manual, described below, focusing on just promoting concerts, without the Festival Supplement. Streamlined and detailed just for new concert promoters.
 
Whether promoting a concert, music festival, fair, benefit, non-profit or profit event, these books are must-have references for your promoting toolbox. Thousands of satisfied Promoters around the world have told us how instrumental these books were in helping them make their events successful. Read their grateful testimonials.

Promoter's Resources
pollstarpro.com
celebrityaccess.com

Various Tours and Events
pollstar.com
livenation.com
tickets.com

Concert lists for 15 major markets
concertfinders.com

Alternative/ Progressive
About Alt Music
coolmusicstuff.com

Jamband Genre
jambands.com
JamBase
Relix.com

Special Events
SXSW.com
SavannahMusicFestival.org

Christian Concerts
ccauthority.com
itickets.com

Search Online Publicity
sbwire.com

Color Flyers, Fast & Cheap
rushflyers.com


"SPECIAL PRICE ENDS
February 29, 2012, HURRY!

BUY NOW

BOTH BOOKS AND CD ARE CURRENTLY IN STOCK

Search Any Festival Event
Festival Network Online
Festivals.com
Yahoo Entertainment

Irish Music Festivals in the World
Irish Music Festivals

Bluegrass Festivals
Bluegrass Uncut

Bluegrass Festivals!

Jazz Festivals
Jazz Search

Reggae Festivals
Reggae Fest Listing
Reggae Festival Guide

Sponsorship Sourcebook
www.sponsorship.com

Music Reference Site
www.mrpophistory.com
www.musiciansource.net
www.showare.com

Entertainment Gossip
www.thedailygoss.com

Music Industry Advice
Concert/ Festival Consultant
Music Festival Producer for Rent
www.musicbizadvice.com

Concert Weather Insurance
www.GlobalWeatherInsurance.com

 


"ALL NEW 2012 EDITION"
THE CONCERT & MUSIC FESTIVAL PROMOTIONS & PRODUCTION MANUAL with FORMS CD.


362 PAGES OF PROMOTING SECRETS!
34 years promoting experience compiled into one book

By Promoter & Consultant Hal R. Abramson





TEACHERS/ COLLEGES
David Herrera, Concert- Promotion Instructor at Belmont University, Nashville uses this manual as the course study reference.

 

Stylus Shows, (Hal's Abramson's Event Production Co.) has been selected for the Best of Business Award by The Small Business Commerce Association (SBCA)

The SBCA Best of Business Award Program recognizes the best of small businesses throughout the country. Using federal, state, city & county government data and other research, the SBCA selection committee chooses the award winners that are believed to have demonstrated what makes small businesses a vital part of the American economy. "We appreciate the recognition". Hal

 

A professional promoter releases a concise advice and operations HOW TO manual full of Step-By-Step instructions, procedures, inside tips, advice, forms, lists, web links, phone numbers, concert and music festival business plans, executive summaries, investor proposals, contracts, scripts, press releases, diagrams, itemized cost sheets, industry facts. . .
How to plan media schedules and advertising budgets. How to negotiate, buy and contract talent, radio, TV, newspapers, magazines, billboards, and web marketing techniques to max out your concert or music festival marketing campaign. See Concert and Festival Marketing plans with revenue projections! Inside advice
steering you away from the typical mistakes and misjudgments made by new promoters.

IT'S ALL HERE

Sold to promoters all over the world!
Global agent listings included.

"I read the whole thing and found it absolutely amazing! A very detailed book with a ton of pertinent information for anyone that wants to promote for themselves or other bands - Great and honest, it wasn't just about the fun part and the payoff ...it explained all the down and dirty that goes into it!"
Jeff Carter, Who's Ya Daddy Productions

"I must say that it provides a wealth of information, more so than a formal education can offer in my opinion. It was to-the-point, coming from a professional in the music industry and now it's become my bible for promoting future events. Thank you so much for your time and putting out a great reference tool."
Bob DeSena, BYD Entertainment, LLC

Patrick Slusher, a promoter in Washington, writes about the Concert & Festival Promotions Manual:
"The concert book is the only one of its kind I've ever seen. It's definitely worth a heck of a lot more than what you charge for it. I was in the concert biz for 17 years and I wish I had your book when I started. Sure would have been a lot easier and more profitable."

"Your book is the best resource in concert promotions I have ever read. Very informative, direct and gives the reader exactly what they need to know. I am getting into the club show business far wiser. I was amazed you were so available on the phone too, thanks for the help Hal."
Kevin Hunt, Ablaze Entertainment
What Others Say...

Hal Abramson promoted his first concert: Nils Lofgren, the original Spirit, Buzzy Linhart and David Blue, Sat. Night, Nov. 1, 1975 at the Univ. of Maryland. Tickets were $6.00 and SOLDOUT 4,200 seats. After promoting 4 more concerts over the following 3 months, by Feb. 1976, he had started on what would become one of the most legendary music festivals in Americana history, Stompin 76. He was 21. Over 100,000 attended, and he's still producing music festivals today with a wealth of knowledge. You can promote at any age by using one of his manuals! Order now and you can have the book in 2 or 3 days.

CONCERT & FESTIVAL PROMOTIONS MANUAL
CONTENTS:
2012 Edition, 362 pages
The most comprehensive concert business manual of it's kind.

THE AUTHOR

INTRODUCTION

WHAT IS A PROMOTER?
ONE OR MORE EVENTS?

FUNDING BIGGEST MISTAKES OF THE FIRST TIME PROMOTER

SET UP YOUR BUSINESS

SUBSCRIPTIONS

RELATIONSHIPS / STAFFING

OTHER PROMOTERS

CLEAR CHANNEL/ LIVE NATION

CO-PROMO OPERATIONAL
AGREEMENT

INDEPENDENT
CONTRACTOR/VENDOR AGREEMENTS

NON DISCLOSURE/ NON COMPETE

SEQUENCE OF EVENTS/ EVENT TYPES

LEGAL/ LAWYERS

INTELLECTUAL PROPERTY

PERMITS/ LAWS

BOND, INSURANCE

COSTS, BUDGET

COST SHEET

NIGHTCLUBS/ RAVES

WEB MARKETING

CHRISTIAN SHOWS

REGGAE CONCERTS

CONCERT MARKETING/ ADVERTISING

MEDIA FORMS

BUYING RADIO

RADIO COPY SAMPLES

CONCERT PROMOTIONS

SPONSORSHIPS/ PROPOSALS/ VIP PKGS

CONCERT STAFF, SECURITY

PUBLIC RELATIONS

TICKETING/ AGENCIES/ FORMS

TALENT, AGENCIES, ABOUT CONTRACTS

TALENT AGENCY LISTING

OFFER SHEET

ARTIST ENGAGEMENT

CONTRACTS

STAGE PRODUCTION

DECIBEL LEVEL CHART

PRODUCTION SCHEDULE
RIDER CONTRACT

PROMOTER'S SURVIVAL LAWS

ABBREVIATED ORDER OF ACTION

MUSIC FESTIVAL
SUPPLEMENT

FESTIVAL COSTS

FESTIVAL MARKETING/ ADVERTISING

ALTERNATIVE JAMBAND
FESTIVALS

THE FESTIVAL SITE

ADVANTAGES OF FEST
OVER CONCERT

SITE DIAGRAMS

FENCING

CONCESSIONS/ VENDING & FORMS

CHOOSING A SITE

FESTIVAL SECURITY

POLICE, EMS, FIRE

FESTIVAL INVEST,
PROPOSALS/PLANS

LOAN/ LAND AGREEMENTS

WHAT TO DO IF THE SHOW IS DYING

PROMOTERS VOCABULARY

PRODUCTION VOCABULARY

TRADEMARKS/ COPYRIGHTS

DEAR PROMOTER

FLYERS AND SITE BROCHURE

   
 

RECOMMENDED
CONCERT/ FEST SERVICES

Venue Signage
www.bigsigns.com

Poster Design
www.livemusicart.com

Interactive 3D Video Production
www.seedvision.net

Recycling Service
www.spitfireagency.com

Talent Buyer/ Stage Prod.
Don Barnard Agency
(407) 862-5989

Radio Rental
Vision Communications
www.2viscom.com

US Festival
362 Pages of Promoting Secrets

US Festival
Hal after Live At The Zoo, Australia



Understand the game first and then feel the marketplace. There are enough territories and niches to go around. Be stealthy until you start to advertise, then others will know everything you intend to do in one ad or web site. The best things you can do with the big promoter is observe their marketing and go to their concerts to see how they do it. Observe their ways, learn from them and enjoy the show.

Whatever you do, whatever you think, it is far wiser to start small. Learn along the way.

The best way to enter into a market and stay there, is to flank others, where they are not. Promote your show on nights far away from their nights, unless it's an event that is a different musical format; the big promoter is putting on a rock event and you are promoting country. Always try for a Friday or Saturday night show, it's date night and pay day.

Is there a niche concert market being ignored in your area?
Learn to promote around Live Nation and AEG.

"Early to bed, early to rise, promote like hell and advertise" . . . Ted Turner

What is a Promoter?

An entrepreneur who can operate professionally and honestly in a high risk, high intensity, sometimes unfriendly environment. Someone capable of researching, planning and implementing not only quality marketing plans, but can simultaneously research, negotiate and execute all other event promotion and production components in order to earn a profit presenting live talent.

A Promoter must have a burning desire to plan and execute events where the numbers, timing, venue and concept make sense. The entrepreneurial Promoter figures this out in advance. The Promoter's survival and success, is determined by the number of tickets sold. That success is ultimately selling out an event with no injuries or lawsuits. The Promoter is someone who is drawn to bringing people together.The Concert Promoter:

  1. Conceptualizes winning concert events for a particular market
  2. Researches market conditions, competition, venue options and artists for the right combination
  3. Writes the marketing/ business plan
  4. Budgets the event accurately in advance to ensure a reasonable breakeven point
  5. Contracts and buys artists
  6. Rents venues (event location)
  7. Buys, contracts then Sells tickets
  8. Buys souvenirs, Tees made then sold at the event
  9. Negotiates with and clearly instructs contractors
  10. Buys Insurance Coverage, secures permit
  11. Promotes the event, incl. management of PR and communications
  12. Produces the show by hiring a stage manager and production contractors who "advance" and produce the show. (ie. Stage, sound, lights, stagehands, dressing room, rider, transp, hotel, etc.)
  13. Ensures the rider contracts are complied with by the Production people
  14. Counts and accounts for all tickets and monies
  15. Completes the settlement with all parties and monitors load-out
Collapsing Stages
Concert Ticketing
Motivate Ticket Buyers
Promoting Structure & Reality
Core Promoting Elements
Promoter’s VIP Packages
New & Old School Promoting Tips
Wisdom Helps Promoters
Promoters Talk About His Books
Flanking Big Promoters
Tickets & The Order of Action
Man Sues for Exorbitant Ticket Fees

 

Originally written in 1999 as a 160 page guide,
the first edition was mostly a compilation of many years of promoter's notes with a few forms.
Now at 362 pages w/ forms CD, the book is in it's 11th Edition.

We thank the thousands of new and established promoters who have endorsed the book as the best source for planning and presenting live entertainment. This one manual has saved countless people a lot of aggravation and/ or financial loss. You need the best, most informative view on promoting and producing live events, not an abbreviation. There are many cruel tacticians in this business. You better know what to do, in advance.

DON'T MISTAKE OTHER knock-off sites with similar URLS for this book! Copycats are out there trying to sell weak facsimiles of this very book. We have heard buyers battle to get refunds.

"I purchased your book, just wanted to let you know that yours was by far the best, and covered way more than the other two." -Florida Promoter

In the last 9 years of expanding and improving this book and adding the CD, we have not had one request for a refund in over 3,000 book sales. We never share email addresses either.

This book is 100% Guaranteed as the best concert promotions manual available! Much of this information just can't be found anywhere else. The market value of this industry specialty book is over $300. This book is priced to get it in the hands of many in need.

Hal R. Abramson has promoted loads of indoor and outdoor events, small and huge, and has served as a top marketing executive in many corporate marketing departments. Promoter of the largest bluegrass music festival in history, many rock concerts and music festivals, former Regional Marketing Director for Ringling Bros. & Barnum and Bailey Circus and Ice Follies and Holiday On Ice Combined Shows, Las Vegas Casino Promotions Director and scoring big success' in travel and Internet businesses. Hal consults concert and festival promoters daily needing direction and advice. In 2011, Hal is an active promoter and works in the business daily.

Important paperwork, lists, notes, files, forms, valuable information and experience are now, all compiled into one concise instructional manual to help you understand how to promote like a professional. With your notes, this manual becomes your Promotions - Operations - Administration Workbook - your guide to professional implementation.

HOW NOT TO PROMOTE will benefit YOU from intense and diversified experience from a real concert and festival promoter. He has won and lost big and is one of the only promoters you will find, willing to divulge the messy details of the business. Be prepared and prosper!

 

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ALSO BY HAL R. ABRAMSON -
INCREASE YOUR SITE’S HITS

"Winning Methods The Pros Use to Promote Web Sites"

(Just $23.50 incl. S&H)

The simplified secrets corporate marketers are using to get expensive sites seen and ranking higher. Most WEB authors don’t even know this information. Using just a few of these techniques will drastically improve your site’s search engine ranking and make your site a hit magnet. Though brief, this web promotion information is all you need to know to get results. Manual is 16 pages.



BOOK FORMAT
Manuals are printed on 8 1/2" x 11" doubled sided pgs. The larger manual is comb bound (similar to spiral), to open flat as a work book. The Simplified manual is thermal tape bound. You may copy particular pages for your use or for your group, but resale or publishing any material in these manuals is stricly prohibited. The larger manual additionally contains contracts and proposals pertaining to festivals. The Forms CD is the same for both books. The legal agreements and proposals are not on CD because they cannot be templated, they are shown in print only as a guide.

WORLD FESTIVAL NETWORK
INTERNATIONAL MUSIC FESTIVAL EXCHANGE

Search Tour Database by:
Artist City Venue
 
Music Business News Feed

BOOKS SHIPPED WITHIN 24 HRS.     ALL BOOKS UPDATED - 2012 EDITION

Hal Abramson, HOW NOT TO PROMOTE CONCERTS AND MUSIC FESTIVALS©, LEAD GENERATION MANUAL©, WINNING METHODS THE PROS USE
TO PROMOTE WEB SITES©, by Hal R. Abramson, all rights reserved, 1999-2011. Published by Hal R. Abramson, Rockville, MD, USA 20855
stompin76™ 1976. The Tennessee River Music Festival™ 1987, 1988, 1991, 1995, 1998, 1999-2011. UNITE™, ChristianMegaFest™ 2011
concert-promotions.com, festivaland.com, festivalanimal.com and unitefest.com. All are property of Hal R. Abramson,all rights reserved 2008.
The content and layout of this web site is the property of Hal R. Abramson, 1999-2011. Commercial use is strictly prohibited.
Written permission is required for profitable use.


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This site is updated monthly, 2011
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