Be a Promoter
An entrepreneur who can operate professionally and honestly, in a high risk, high intensity, sometimes unfriendly environment. Someone capable of researching, planning and implementing not only quality marketing plans, but can simultaneously research, negotiate and execute all other event promotion and production components in order to earn a profit presenting live talent.Someone who wants to earn high income from hard work, solving problems daily.
A Promoter must have a burning desire to plan and execute events where the numbers, timing, venue and concept make sense. The entrepreneurial Promoter figures this plan out in advance. The Promoter's survival and success, is determined by the number of tickets sold. That success is ultimately selling out an event with no injuries, bad will or lawsuits. The Promoter is someone who is naturally drawn to bringing people together.
How To Promote Concerts - Abbreviated Order of Action
- Conceptualize your concert/ festival to suit a market based on thorough due diligence.
- The venue (building or location) determines most of the costs, research your venue options and know the costs involved with using that venue.
- After touring venue, reviewing cost with GM ask for the rental contract.
- Make a One Sheet (see book), describe the what, where, when of your event.
- Fully research (due diligence) market conditions, competition, venue options and artist’s history for the right winning formula. (PollstartPro artist research to know history of ticket sales, ticket prices, ticket gross).
- Write a marketing/ business plan making adjustments until marketing launch.
- For a festival, start on a 5-18 pg. festival plan changed as your intel changes.
- Figure your budget completing the 40+ concert costs/ 70+ festival costs Establish ticket prices based on other events and artist history.
- Based on the total of your budget, number and type of tickets and other revenue streams, figure the event breakeven point, ‘PG’ Potential Gross and profit potential. Make sure every cost is included (see book).
- Once the venue “avails” available dates are known and your budget says yes, contact agency or talent buyer and provide “Offer Form”.
- Put hold on dates at venue.
- Once Offer is accepted, contract venue and tender deposit.
- Previously, you would have researched ticketing options and costs. Contract ticketing company.
- Launch website and start social networks based on your marketing schedule.
MORE PROMOTER TASKS
- For fests, design Tshirts, buy merch, sell on website, then at event.
- For fests buy souvenirs, designs tee shirts, then sells merchandise at event.
- Contract food & beverage and arts & crafts vendors.
- Negotiate with and instruct contractors signing contracts (see book).
- Buy Insurance coverage, secures permit.
- Compile all sponsor assets or inventory, then only once artists are booked and website or social networks detail event and artists, solicit sponsors with sponsor Intro letter and then sponsor deck.
- Promote the event, Marketing Plan incl. ad buys (conventional and online), arranging promotions, street teams, conducting Public Relations and social network campaign. Only using an ad agency if events size warrants it.
- Supervise load-in and instruct security.
- Produce the show, hiring a stage manager and production contractors who "advance" and produce the show (ie. stage, sound, lights, stagehands, dressing room, hospitality, riders, ransportation, hotel, etc.).
- Ensure the rider contracts are complied with by the Production team.
- Monitor event checking security and audience.
- Count and account for all tickets and monies in box office.
- Complete Box Office settlement with ticketing company and/ or venue.
- Be present during load-out, ensuring non-ID people do not have access.
- Make sure everyone and all contractors are paid.
- Write a One Sheet review of financial and areas of improvement.
The above tasks are just a
simplified overview of the
intense job of being a concert
promoter. The books go into
far greater detail.
We thank the thousands of new and established promoters who have endorsed the book as the best source for planning and presenting live, staged entertainment for the performing arts. This one manual has saved countless people enormous amounts of aggravation and/ or financial loss. New promoters need the best, most informative view on promoting and producing concerts and music festivals, not an abbreviation or bits and pieces as other books offer. There are many cruel and ruthless tacticians in this business. You better know what to do, in advance, know how to spot their behavior.
"I purchased your book, just wanted to let you know that yours was by far the best, and covered way more than the others." -Florida Promoter
In the many years of expanding and improving this book and adding the CD, we have not had one request for a refund in almost 5,000 book sales. We never share email addresses or sell, broker or trade your information either. We do not have access to your credit card information, that is all encrypted through paypal.
This book is 100% Guaranteed as the best concert promotions manual available! Much of this information just can't be found anywhere else and it is explained so anyone can understand what is involved to promote. The market value of this industry specialty book is over $300. Yet it is priced to get it in the hands of many in need.
Hal Davidson has promoted loads of indoor and outdoor events, small and huge, and has served as a top marketing executive in many corporate marketing departments. Promoter of the largest bluegrass music festival in history, many rock concerts and music festivals, former Regional Marketing Director for Ringling Bros. & Barnum and Bailey Circus and Ice Follies and Holiday On Ice Combined Shows, Las Vegas Casino Promotions Director and scoring big success' in travel and Internet businesses. Hal consults concert and festival promoters daily worldwide who need direction and advice. In 2015, Hal is an active concert and festival producer and works in the business daily.
Important paperwork; lists, memos, plans, contracts, notes, files, forms and other collected valuable information and experience are now, all compiled into one concise instructional manual to help you understand how to promote like a professional. With your notes, this manual becomes your Promotions - Operations - Administration Workbook - your guide to professional implementation.
Any of these books will benefit YOU from intense and diversified experience from a real concert and festival promoter. He has won and lost big and is one of the only promoters you will find, willing to divulge the real and learned details of the business. Be prepared, read, learn and prosper!