Hal Abramson
Reasonably Priced/ Professional Music Festival Consultant
Rockville, MD, USA
hal2002@starpower.net
(240) 342-2626

Benefit from 33 years of festival, concert and operations experience!
At 21 Hal promoted the biggest bluegrass music festival in American History. As a former Ringling Bros. Circus & Ice Follies Promoter, Vegas Casino Promotions Director and designer of many festival concepts and festivals/ concerts, you can take advantage of marketing and operations capabilities in one person, not available anywhere with an entire staff. Hal sees things you can’t. Learn from his mistakes and incredible experience. You don’t want to pay dearly later for a lack of foresight now

Hal Abramson is a legendary music festival consultant. He also consults or manages your concerts, providing specialized marketing, administration or production.

There are very few promoters with such diverse and extensive event marketing experience.

One trial visit to your location can tell you the feasibility and entire cost of your proposed event. The money is in Festivals, not risky concerts. That right festival in the right place and the right time of year, will provide you or your organization with an annuity that only gains in value throughout the years.

His remarkably low cost enables you to have the advice and work of a true festival hardened professional at a fraction of what a large company would charge. There’s more to it than you think.
The formulation and management of a music festival is extremely detailed and demands all of your time. Take some of the load off by relying on some professional help. Hal can streamline the effort by suggesting cost effective, proven systems and methods

Hal can be on site and run your entire operation or handle segments you need help with. Some retain Hal just for on-demand phone call advice, emailing only when they need immediate answers.

Festival Consulting to accommodate your unique needs:
Every event is unique. Every Promoter has a different skill set.

• Festival Business Plans, Marketing Plans, Co-promotional Agreements or Sponsor Proposals
• Search for Festival sites,  Layout & Set-up
• Local legal research
• Ticketing advice and Operations (never use TicketMaster, there are now many great alternatives)
• On-site Operations from staffing to waste control
• Vendor Villages, paperwork, pricing, marketing & operations
• Phone or email Coaching
• Management or Consulting in one area or on the entire project

Other Festival Consulting Considerations:

• Concept and Feasibility Discussion
• Due Diligence- County/ Permits Research
• Fest Transportation Systems
• Ticketing Operations Security/
• Camping/ Parking Planning
• Web site Design/ Merchandising/ Marketing or Construction
• Vendor/ Concessions/ Beverage Distribution Operations

Detailed Task Menu:

MARKETING: Research, write and implement cost effective marketing plans; small or large. The price depends on the number of pages your size project requires.

ADVERTISING: Media buying and budgeting, ad layout, spot production: Radio, TV, Billboards, Print, Online ads, flyer/ poster design and buying.

PROMOTIONS: This is a great way to extend your ad budget by offering promotions to increase excitement about your event, integrated with your media buys. Coordination throughout your marketing campaign.
Hiring, training and tracking of remote street teams. Co-promotional agreements.

PUBLIC RELATIONS: Writing and distributing press releases, e-releases.
Coordinating press schedules and press events, media. Database management and direct mail design and contracting.

ONLINE: The most important part of a modern event  marketing plan is the web site. The quality, presentation and logic behind your site will directly influence your ticket buyer. Compelling web design or re-design for greater marketing effectiveness, online marketing, web site merchandising, web site optimization (improves search engine ranking). E-mail blasts, banner ad purchasing. Streamlining navigation. Hals’ sites are designed to make people buy now.

MERCHANDISING/ CONCESSIONS: Concessions vendor village layout and design, formulating solicitation packets, Agreements, signage, vendor village management, group sales.

ADMINISTRATION: Administration of small and large staffs, hiring and firing, interviewing and training. Contract negotiation and writing simple agreements, accounting (billing and budgeting). Training manual
formulation, trainer. Logistics and coordination of special internal projects.

FESTIVAL SITE PRODUCTION: Site and stage area production and promotion of entire event. To include: security criteria and budgeting, gate and fence construction or contracting, training, local government coordination, parking, waste control and recycling, camping, bus programs, road ingress and egress operations, box office, stage, sound & lights contracting, internal people-moving transportation systems.

PROFESSIONAL EXPERIENCE:
Besides entertainment Marketing and Operations, Hal also has built very successful resort/ travel and trade show marketing programs.

• President - Cactus Productions, Inc., Las Vegas 1975
• Stagehand - Local Union 720, Las Vegas
• Promotions Manager - 4 Downtown Casinos
• Promoter of many concerts, MD
• Promoter - Stompin 76 , VA
• Promoter - Stompin 79 & 99, WV
• Promoter - Shakedown Fest, OR, 05
• Show Manager- Super Pet Expo, 06-07
• Regional Marketing Director –
  Ringling Bros. & Barnum and Bailey Circus Ice Follies and Holiday On Ice, D.C.
• Marketing Director - Vacation Break USA, FL
• Marketing Director - Vacation Tours USA, FL
• Marketing Director – Safari Internet, FL
• Designer of JamSouth and UniteFest, 2007, 2008
• Marketing/ Entertainment/ Event Consultant for

Excellence is not costly, not having excellence is.
           
CALL OR EMAIL TODAY FOR A QUOTE: hal2002@starpower.net (240) 342-2626
There is no cost for an initial consultation.

Hal on right backstage in Ohio

Hal/ '73 Triumph Spitfire- WV backstage road